The Myth Of Colour Accuracy In Printing
Large format printing is very common nowadays as it is a new trend in the printing industry that emerged just about two decades ago. This makes it impactful considering that changes occurring in the print industry at lightning speed and disrupt other industries. It can range from the traditionally developed photos, silkscreen prints, hand-drawing paintings, decors, to large banners and signs. Its wide range of uses has made it commonly visible in both public and private areas.
Large format printing on its own is no longer a big deal, which makes value-added printing the next trend: print product itemization. This changes the market tremendously. Some of the many useful applications of this technology include direct printing on garments, wallpaper printing, and even vehicle or car wrap printing as it is extremely customizable.
However, with this trend comes the need for color accuracy.
“What is the right color?”
“Why is my color on my current print different from the previous prints?”
“Why can’t you print this exact color the way I want it?”
These are all questions that cause disputes to arise between print providers and customers.
In short, this is the myth of color accuracy.
An important note to bear in mind is that though you may want a particular color, it doesn’t mean that the color is correct. Colour is only deemed correct when it can be consistently reproduced by the printer.
Similar to other measurement units (such as temperature that uses Celsius or Fahrenheit), the unit of measure for color accuracy is “Delta E” or “ISO Colour”. If the color is between delta 1 to 4, the difference in the color is considered acceptable as the human eye cannot tell the difference even with the exact same design. The color measurement is in-build in most printers such that the accuracy to churn out the same color every time is preset to that machine. This ensures that the machine is computed to produce the same results every time.
Most print providers will already have this set up in their printers and Botak Sign Pte Ltd is one of the companies that have been advocating this technology for decades. As long as your file contents remain unchanged, you will get the same colored print outs all the time.