As a print provider, we’ve experienced multiple misunderstandings and misconceptions when it comes to juggling between the needs and wants of our customers. Sometimes, what the customer requests may not be suited for their actual needs, thus causing a gap in understanding that results in unnecessary reprinting.
This in turn leads to a severe waste of precious raw materials such as paper or worse, time and money. One of the major issues that the industry faces today is the usage of white ink in printing. In one part of the printing industry, print providers that use offset printing describe the white ink technology as “reverse white”. This is where prints have coloured background while leaving the empty spaces of texts.
Other print providers that do large format printing use the term “reverse white” differently. The term “reverse white” here refers to printing in reverse on material and placing a layer of white ink on top of the printing. This could lead to confusion for both consumers and suppliers alike, especially if there are transitioning between two different types of print providers. There is an expectation gap due to the lack of understanding of the usage of the word in different print applications.
Therefore, at Botak Sign, our staff will try their best to make white ink printing clear and simple for you. It can be described with the following method called “Botak white ink in ABCD”
With this new standard gauge of white ink print methods, we hope that this solves the communication issues between the print providers and consumers. With sharing this information to everyone, do credit us if possible when printing this information as a sample, whole, or linking it to us. This will be greatly appreciated!